In an interview with Gleidson Martins, Ken Baker, San Jose’s Director of the Office of Economic Development and Cultural Affairs discussed how the city is preparing to host major sporting events including FIFA matches, March Madness, and the Super Bowl. Baker highlighted the expected economic boost from increased tourism, hotel stays, and local spending, along with opportunities for small businesses and downtown venues. He also emphasized San Jose’s strategy to showcase the city on an international stage while building long-term benefits for the local economy and community.
