One of the largest Cinco de Mayo celebrations in the region brought thousands to San Jose—where nearly one-third of residents identify as Latino. The third annual Downtown San Jose Cinco de Mayo Festival kicked off with a parade at 10 a.m., followed by a full day of culture and celebration at Emma Prusch Farm Park. The space transformed into a vibrant hub featuring vendors, food trucks, live performances, and traditional folklórico dancers. The event highlighted Latino-owned businesses and served as a moment of reflection and pride for the community.